I knew I had no business going on to Salon.com and reading
Laura Miller's article on the "brave new self-published world" especially since I have a particular sensitivity to the topic. Still, I like living dangerously, so I stepped right into the fray...and almost had my eyeballs pop out of my skull. The section that really stuck out in my mind, aka bugged me, was how writers see agents and editors as gatekeepers, thwarting their humble efforts for a little recognition, a little money. If the same agents and editors would just move out the way, a million adoring fans would snatch up all those great books. I'm paraphrasing here. God, I hate sweeping generalizations.
Please excuse me as I rant. Sorry, Laura Miller: FAIL. Who in the hell really thinks that way? Please, let's find such writers and clue them in. If you're a writer considering self-publishing because it will bring fame and fortune overnight, I'm going to tell you what Susan Powter used to tell people in her 90's infomercial: STOP THE MADNESS. I'm about to burst your little bubble of insanity - fame and fortune will never come just because you've self-published. Why? It doesn't often come to midlist, traditionally published authors, who actually have large publishing houses behind them with a marketing department. The fact that most of that marketing money seems to go to the big names is a topic for another blog post. Back on topic, no right-minded author really thinks that self-publishing is the key. Those of us who've done it have a variety of reasons for not going the traditional route, and often, it's not for lack of trying.
The article suggests that instead of editors and agents separating the wheat from the chaff, or as I liked, finding the good stuff among the "really, really, really, really terrible...vast majority", now the readers will suffer that mind-numbing task, as they choose among the 700,000 (!) self-published books and God knows how many traditionally published ones. So, I have to ask (and I did in a comment on the article), how is that any different from what readers have always done? Readers have always chosen with their wallets and they will continue to do so. Books of merit will rise to the top (of the sale's ranking, that is), and the dregs will remain where they belong. Self-publishing hasn't muddied the mix, it's opened up the field for some, notice I wrote some, who haven't gotten the lucky break they may otherwise deserve.
Ok, rant over.
The article did raise a point I found particularly interesting: Why should extroversion be required of a great novelist? It's interesting for me, because at heart, I am an introvert. I can still count on both hands the number of true friends that have gotten to know me, the real me, over the years. When I decided that writing was more than a hobby, I also quickly figured out that in order to get people interested in my writing, the naturally shy, reserved me would have to go. After all, how could I get people to buy my books, if I avoided talking about them?
Geniuses who once lived in their own insular writing world are relics of the past, and in the competition for critical acclaim and those all important dollars, can't afford to stay silent . If that means you tweet your little heart out on Twitter, friend a random stranger on Facebook, keep updating a website and blog, just get over it and do it. Also, it might be helpful to keep a working email or comments form on your website where people can write to you.
Case in point, I recently came across a beautiful synopsis of a SELF-PUBLISHED medieval on an author's website. Since I
LOVE medieval settings, particularly the early Norman period, I emailed the author expressing interest in a review copy for the
Historical Novel reviews blog. What did I get in reply? A bounceback because the email account was no longer valid. No comments or contact form either, but that didn't deter me because this person must have a Facebook page. My mother has a Facebook page. Anyway, I thought luck was with me. Instead, I found "Author Name only shares some of her profile information with everyone. If you know...." Maybe I'm being too judgmental, but if you don't list an active email on your website AND you put up obstacles, however minor, for people who may contact you, you've just made it that much harder on yourself to connect with readers in this brave new / same old world of publishing.
P.S. Even Anne Rice agrees with me:
http://www.facebook.com/annericefanpage/posts/131658676868510